This is the 4th webinar in a brand engagement series designed to guide small business owners towards sustaining and succeeding in their small businesses by 1. understanding, 2. designing, 3. energizing, 4. communicating, and 5. strengthening their brand.
Using digital marketing and social media strategies to effectively reach audiences to achieve real results
*How are you managing your brand identity?
*How are you engaging with digital marketing and online platforms?/How to get started.
*Best practices for using social media to engage audiences
Sessions of this 5-part series are led by Pennsylvania artists/entrepreneurs, using a combination of creative thinking, authentic storytelling, engaging design/multimedia, and curated social media strategies to support small business efforts to transition to the “new normal” and the need for virtual and modified operations.
Speaker: Missy Smith, Communications Director, Perry County Council of the Arts